A Creative Company is Built Around the Personality of a Creative Person

Today, the world is full of amazingly and incredibly talented designers, developers, writers, entrepreneurs, and creative people. What makes you special?

Nowadays, we’re ALL creative storytellers. Tell me something new.

Creativity = Commodity

Here’s what comes across to me when I see the words “creative storyteller” on someone’s website.

“Do business with us, because we’re pretty much the same as our competition, but we’re really good at it. “ — Category of One; Joe Calloway

How do you answer the question, “Why should I do business with you?”

If your answer is “because we do amazing work,” think again. Your competition also has excellent, high-quality work on their reel or in their portfolio.

Amazing work is the price of admission in today’s creative landscape.

You only have a few seconds to catch the attention of a potential client! Then, you have to answer the question of, "what will I do with this attention now that I have it?"

Don't Compete on Commodity

It’s nearly impossible to stand out if you’re comparing creative work (the commodity), but you're in luck! You have something that none of your competition does: your people.

People buy from people, not from companies.

Every creative studio bears the fingerprints of it’s creator(s). Your story is intertwined with your company, and vice versa.

So, don’t water down your story! Don't sabotage your company’s positioning by using filler copy and marketing buzzwords. Don’t play it safe.

(See “Your Positioning is No Place to Play It Safe” by Joel Pilger, for further reading.)


If you struggle with knowing how to talk about what makes you special, we can help! Schedule a call today.